Disruptive technology has been longed for by entrepreneurs across all industries, transformation and migration are simply unavoidable.

For the longest time, retailers have struggled with converging their online and in-store operations. Data was siloed and it was difficult to get a unified view of customers to deliver a seamless shopping experience.

 

What is OMO?

Online Merge Online, more commonly known for its acronymised title OMO, aims to solve this problem by connecting data and information stored across all touchpoints. Now small and large merchants alike are able to deploy live amendments and adjustments in accordance with their current customer needs and behaviors instantaneously.

To put simply, OMO is founded on the recognition of the integral role customer experience plays in today's retail industry. The innovation lies in its all-encompassing nature.

 

Future of Retail

The OMO technology revolves around the coherence of cross-platform managerial capabilities, accessible through multiple touch points for both customers and merchants. Merchants are granted the ability to connect with customers on a broader scale and gain a deeper understanding of how they interact throughout the shopping journey.

It creates a seamless environment for customers where each interaction is documented, providing and converging essential data across different touchpoints/platforms for merchants. This unified view allows merchants to formulate personalized gestures that can lengthen customer journeys and thoroughly enhance the experience by establishing a single connected view.

 

The Perfect Shopping Experience

OMO enables the normative transformation across industries to fully capitalize on operating both physical storefronts and eCommerce platforms. With its flexibility, OMO offers an unmatched shopping experience compared to traditional retail models.

Beyond just aggregating multi-channel data, OMO keeps customers informed and engaged based on their consumption behaviors. By analyzing purchase histories, OMO can perform predictive analysis to deliver new personalized promotions through targeted loyalty programs or omni-channel communications.

Convenience is the name of the game with OMO. It provides a frictionless ordering process and seamless integration of an all-encompassing retail and in-store management system. This eliminates the need for manual implementation of systems across channels.

Merchants can now react nimbly to customer data, diverting resources and tailoring promotional efforts based on deeper customer insights. Adopting OMO gives businesses unprecedented visibility into and engagement with customers throughout their journey - online and in-store. This drives greater loyalty, revenue and business success.

 

Seamless Integration

This includes integrating backend systems and communication channels and creating a consistent brand message across different platforms, which may translate to a more enjoyable shopping experience.

The Omniwe OMO platform provides merchants with capabilities to oversee the entire business, equipped with commercial apparatuses utilized on a daily basis to make minute modifications. We provide a one-stop omni-channel, in-depth, interconnected and centralized managerial system that encompasses all aspects of the operation.